Branding, package design, final art production, print/trade show materials. This client relationship spans 10+ years. The sample below is the latest re-brand and simplification of packaging. The main objective: To simplify the overall look and reduce printing and handwork costs to position themselves at a more competitive price point on shelf. For context, the last iteration of branding and package design is lower down which had a custom die line, spot foiling, and required extensive handwork.
Key Visuals for large format in-store Halloween program featuring Fanta + additional Coca-Cola portfolio brands