Multifaceted Creative, Entrepreneur and Creative Recruiter based in Chicago with 20+ years of experience in agencies of all sizes, corporate in-house, and small design boutiques.
I Believe In
• Building diverse teams
• Collaborating/help break down silos
• Personal business maturity
• Mindful meetings/interactions with team members
• An ego-less atmosphere to help provide the best possible creative solutions
How I Think
With equal parts left and right brain, I’m a curious lifelong learner that loves to dig deep into the “why” and “how”. Brainstorming against problems or objectives and inspiring others to help solve them creatively is my superpower. The smallest details matter just as much as the big picture.
Servant Leader/Coach. Like a dialed-down Ted Lasso minus the Dad jokes and puns. Lastly, I strive to be a good mentor/mentee, professional growth at all levels is a right, not a privilege.
How I Fill My Cup
Aside from personal freelance with long-term small business clients, you can also find me tending to and designing collections for my e-comm-business (LicuadoWear.com), Aztec dancing in the Pilsen community and beyond, or exploring all the sights, sounds, and food of Chicago with my family.
Adobe (Ps, Ai, Id, Xd)
Environmental & Experiential Design
Final Art Production, Acrobat Preflight
Illustration & Retouching
Trade Show Design
General/Basic UX Prototyping/UI Design
General/Basic Video Editing
Shopper & Promotional Marketing
Social Media Campaigns
Direct Mail Marketing
Anheuser-Busch InBev, Bissell, Blue Cross Blue Shield Association, Broken Shovels Farm & Sanctuary, BUCU Westwood Chile Fest, Cache Valley Creamery, Cancer Treatment Centers of America, Chicken Co., Coca-Cola Co., Comcast/NFL, Conjure Cognac by Ludacris, Del Real Foods, Fiesta Auto Insurance, Flourish Counseling & Coaching, G4 by Golpa, Grupo Tlaloc Danza Azteca, Kellogg’s portfolio, LALA Foods, Law Offices of Michael Bartolic, MacMurray & Beck Publishing, Mile High Farms Fall Festival, Molson Coors Beverage Co., Natural Grocers by Vitamin Cottage, Ola Cré Skin Care, OTG Boot-camp Gym, P&G, Pizza Patrón, Rolinda Stotts Fine Art, The Children’s Hospital, Toofeze Teether, University of Chicago Booth School of Business, Vans Waffles, Waterpik
Shopper Marketing Retailer Experience
Costco, HEB, Kroger, Target, Walmart
Download resume for work history.