I’m an apparel product designer and concept-driven creative with 6+ years developing commercially produced collections through Licuado Wear, plus 15+ years of experience in conceptual Art Direction, integrated marketing, and brand development.

Through Licuado Wear, I’ve developed 600+ products across apparel, jacquard knitwear, footwear, home goods, and accessories while managing collection development from concept through production. That includes production-ready artwork, digital mockup review, sample evaluation, product refinement, ecommerce, wholesale, social, email, SMS, affiliate marketing, and brand creative.

Before and alongside Licuado Wear, I built a career developing integrated campaigns, shopper marketing, packaging, brand identities, social campaigns, trade show materials, and digital creative for nationally recognized brands and independent clients.

I’m currently exploring opportunities where I can bring together apparel product development, creative problem solving, attention to detail, and strong visual communication within apparel, fashion, consumer products, or brand-focused creative teams.

Areas of Expertise Include:

• Apparel Product Development

• Collection Development

• Art Direction

• Concept Development

• Brand Development

• Production-Ready Artwork

• Digital Product Mockups

• Sample Evaluation & Product Refinement

• Ecommerce

• Wholesale Marketing

• Social Media Campaigns

• Email & SMS Marketing

• Affiliate Marketing

• Shopper Marketing

• Packaging Design

• Trade Show & Environmental Design

• Illustration & Photo Retouching

• Creative Problem Solving

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Shopper Marketing Retailer Experience

Costco, HEB, Kroger, Target, Walmart​​